How to grow Business from Website – Tips by Appycodes Siliguri
For any small business or startup that is looking to market their business and get new customers, leveraging the world of internet and technology becomes a must for growth. Here, we explain how to grow business from website.
If you want to grow business from website, get more people knowing about you, your brand, and your product, what are the options available to you?
- Hire a marketing firm in the hopes that the world knows about you and you soon get media coverage
- Put up ads on newspapers, radio, etc. (Television ads not an option now)
- Go crazy on social media and publish endless Facebook and Twitter posts daily with tons of hashtags
- Attend trade shows, setup stalls in every exhibition (after paying a hefty fee!)
Well, worry no more!
Here’s what you need to do – Focus on growing your business with SEO i.e. Search Engine Optimization. It is by far the best way to grow your business online.
The traffic and leads you will get from SEO will be more organic, relevant audience, more visibility as a brand, and, of course, more people buying your products and services.
It doesn’t matter how small your business is. If you have a bakery in Siliguri, you will want to show up in Google when people search for cakes home delivery in Siliguri, right?
Here’s some numbers to prove why you should focus your efforts on SEO and thereby, getting organic search results:
An unimaginably huge number of people are searching for stuff over Google, Bing, Yahoo, etc.
Google sees 100 billion searches each month, which means an average of 3.3 billion searches each day. This is huge traffic, and even an infinitesimally small fraction of this would mean several visitors to your small business’ website and thus, many customers.
Many people are starting to use Google to search for a local plumber, a new restaurant to try, or tax advice and you cannot afford to miss out on where the action is.
Sounds great, but how to get this traffic, right?
Well, you can. By creating great content surrounding the search term for your product or service, and we are here to help you with that!
SEO Traffic, once done, is perpetually free
When you start a sponsored campaign or ad (that means you pay for it) on networks like Google Adwords, Facebook, or elsewhere, your visibility lasts as long as you pay. Once the account is closed, the visibility is closed. So, while this works great for short term advertising requirements like new launch, event, promotional campaign etc., it is not something that you can do on a sustainable basis.
Once your site is up and running smooth, filled with informative, readable, and useful content, then the traffic will come pouring in. Those resources can last on your site for a long time, speaking to your target audience long after they’re published.
You Can Become an Authority via Hyper-targeted Content
One of the best ways to get business is to establish yourself as a thought leader in the business you are trying to promote.
If everyone on the web thinks you have the absolute best content for your industry, then they’ll send people to you. Not only will your content speak to these readers, but they’ll trust you.
When it’s time to jump in and buy your product, they’ll come calling.
Increasing Customer Engagement and Relationship Building
Also, good content is not just loved by search engines. Companies also put out content to help, entice, and charm their prospective and current customers.
Customers that engage with your content are more likely to have a higher brand recall whenever they need such a service or product in future.
They also act as word-of-mouth marketers for your business because when someone they know needs you, they will be more than ready to point out where and how to find you! (Face it, everyone likes to give free advice)
SEO effects last longer than a paid Ad Campaign
Ad campaigns are great for exposing your business to a new audience, and we are, in no way ruling them out as a fruitful marketing spend (!)
Plus, ads see substantially less clicks than organic results. These results are clicked by a margin of 94 percent. That means a searcher will click a natural result 94% of the time, and an ad only 6 percent.
All in all, you should equally dedicate your marketing spend in SEO efforts than focusing all the money towards ad campaigns.
Bottom Line – Grow Business From Website: More Visibility, More Clicks, More Business, everyone happy!
The more visibility you have online, the better your business will do, and the more you will be able to grow business from website. If you want to grow, you want more clicks and more links. There are a ton of factors that will help you rank in search engines, the top ones being back-links from other sites, a fast and responsive site of your own, healthy social media sharing.
So, don’t wait, because other aren’t waiting. Go SEO, go Growth!
Check out this interesting video explaining the concept in further details