A newly made online store is no less than an empty box, you need to put in extra efforts to get the marketing and branding done at the proper time and in the way it suits the market.
You might have recently launched an online store, but are you confused ? How to get on with the promotion? If that’s the case then this article will definitely help you to get the things done.One form of advertising that drives direct quality traffic to the website or the store is the PPC ads.
PPC stands for Pay-Per-Click, one of the widely used marketing method, in which the the ads are displayed on the search engines in response to a keywords entered by the user.
Here is the example in which the a user wants to buy “loose tea”, the results shown by the search engines places ads at the top followed by the organic results
The cost is based on the “click through rate” which means you are only charged when the user clicks on of your ad displayed, hence the term “Pay Per Click”.
One of the most widely PPC ads network is Google adwords. The advantages associated with a PPC campaign is that “The effectiveness of your Campaign”, is measurable and hence it can be adjusted according to the various demographics related to your store.