Plugins, not theme glue
Business logic lives in a versioned, testable plugin with clean namespacing, so it survives theme switches and stays maintainable.
Add the WordPress features your business needs.
Custom WordPress plugins for business rules, integrations, administration and publishing workflows.
2015Building production software since
300Projects delivered
100%Source and production visibility
5.0Across 18 verified Clutch reviews
Custom functionality with a clear upgrade path
We build custom WordPress plugins for business workflows, integrations and product features. The code stays separate from the theme, with clear configuration, version control and tests for the behaviour your team relies on.
WordPress coding standards
Proper hooks, filters, and WordPress Codex conventions, so the plugin integrates cleanly and other developers can read it.
Configurable, never hard-coded
Well-structured settings pages and options give you control without touching code, keeping the plugin flexible as needs change.
REST API and integrations
Custom REST endpoints and third-party integrations where the plugin needs to talk to other systems, with secure, rate-limit-aware handling.
Versioned and CI-deployed
Plugins live in git and ship through CI to staging and production, not edited live in the WordPress admin.
Secure and upgrade-safe
Input sanitised and output escaped, least-privilege data access, and clean upgrade paths so updates do not break existing installs.
See the work in practice
Related projects, with the decisions, delivery and results explained.
01
Education & trainingConnecting course sales to the classroom
WordPress and WooCommerce, a Moodle LMS, Stripe deposits and Zoho CRM, tied together with Zapier automation.
Since 2017development and support
02
Medical aestheticsFrom equipment finance to clinic support
A lead-to-billing system on GoCardless Direct Debit, provider certification, and a React Native app for machine owners.
9 yrsdevelopment and support
03
Beauty commerceShopify shaped around a beauty brand
Custom theme, customer accounts, loyalty rewards, referrals and gift-with-purchase offers.
5 yrsShopify development and support
04
Home improvementFrom window measurements to a priced order
A seven-step product builder with live previews, sample orders and supplier tools.
7-stepproduct configurator
05
Home servicesHelping customers choose their boiler cover
Custom plan configuration, postcode-qualified lead journeys, CRM synchronisation and campaign landing pages.
5 yrswebsite development and support
06
TravelA booking journey the tour team owns
A multilingual website connected to the booking API, with deposits, coupons and affiliate tracking.
6languages across the booking journey
07
Event technologyTicketing owned by the event team
Multi-organiser commerce, Stripe instalments and two native apps in one connected platform.
£2M+ticket sales processed
A clear plan, regular progress
You work with the same senior team from the first scoping conversation through to launch and support.
- 01
Scope & cost
We agree the outcome, users, integrations, budget and main technical risks before the work starts.
- 02
Architecture
We plan the data, interfaces and failure modes around the way the system needs to operate.
- 03
Build & review
You receive source access, a working environment and regular demonstrations throughout delivery.
- 04
Launch & support
We launch, document and monitor the work, then hand it over or continue as your engineering team.
Related services
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Clutch★★★★★5.0 / 5.0Across 18 independently published client reviews
“They have a deeper technical knowledge than any web designer I've met to date.”
Frequently asked questions
01Can you build a plugin to extend WooCommerce or another plugin?+
Yes. We regularly extend WooCommerce and other established plugins through their hooks and APIs rather than editing their code, so your customisations survive their updates. Where the required behaviour sits outside a host plugin's extension points, we build a standalone plugin that integrates cleanly alongside it.
02Will the plugin survive WordPress core and theme updates?+
That is the point of building it as a proper plugin. Business logic lives independently of the theme, uses documented hooks rather than fragile workarounds, and is tested against current WordPress versions. We maintain a clean upgrade path so core and theme updates do not break it.
03Do you distribute plugins on the WordPress.org repository or keep them private?+
Either. We build private plugins for a single business as often as ones intended for public distribution. For public plugins we follow the repository's guidelines and security review expectations; for private ones we focus on your specific requirements and deploy them through your own pipeline.
Tell us what you’re working on
Bring your idea, your existing system or the problem you need to solve. A 30-minute call with our senior team will help clarify the next step.